Services |
I offer a range of services, from full campaign management to copywriting. With every engagement I deliver a quality product that aligns with client expectations and needs. |
Content
I create engaging content that gets noticed, including white papers, e-books, data sheets, brochures, backgrounders, blog posts, website copy, PowerPoint presentations, and more.
eBook - Preparing for AI Compliance. For this client I created a short, topical eBook on the current and future trends in AI Compliance to drive engagement and lead generation. I was the sole author and created the design and layout. | |
White paper - Data Residency, Data Sovereignty, and Compliance in the Microsoft Cloud. I authored this 8,000-word paper integrating the data residency, data sovereignty, and compliance aspects of Microsoft’s main cloud services. | |
Data sheets – A set of two-page data sheets I created to sell the service lines and industry specializations for a client. I created the design, layout, and writing for twelve data sheets. |
Campaigns
I drive campaigns from targeted social media outreach to large, integrated initiatives with multiple deliverables. My work includes driving product launches, thought leadership, and brand awareness.
Thought leadership campaign – AI Compliance. I created this integrated thought leadership and lead generation campaign for a client on the emerging issue of AI compliance. The campaign incorporated an eBook, a webinar, a conference speaking event, and social media. | |
Strategic campaign – Cyberspace 2025: Today’s Decisions, Tomorrow’s Terrain. I directed the marketing of this large thought leadership campaign, which included a research paper that I coauthored, an animated video, an interactive website, social media, PR, advertising, and an event in Brussels. | |
Lead generation campaign – GDPR Benchmark Assessment tool. Working with a development vendor, I created this lead-generation campaign that assessed GDPR readiness and generated an analysis of the organization’s GDPR readiness along with actionable guidance on preparing for compliance, including implementing Microsoft services. |
Social Media
I drive integrated social media campaigns for the most popular social media channels. I create short social posts, video content, and blog posts. I also provide reporting and analytics.
LinkedIn – I manage LinkedIn accounts for clients, writing posts, creating images using Canva, and tracking analytics and reporting. | |
Blogging – I have written hundreds of blog posts, including for Microsoft. I also edit and manage blog posts from clients, driving thought leadership and SEO optimization. | |
YouTube – I manage YouTube channels for clients, including scripting and editing of videos, along with tracking and reporting. |
Web
I write impactful web content that’s Search Engine Optimized (SEO). I perform site management, including creating basic designs, developing WordPress pages, enhancing SEO, and monitoring, tracking and reporting.
Web pages – A set of service pages and industry pages I created for a client. I authored all content and created design and layout. | |
Web site - The Microsoft Trust Center. Collaborating with professionals across Microsoft, I created and managed this website which unified trust-related resources across Microsoft enterprise cloud services. |
Public Relations
I provide strategic PR counsel, messaging development, speaker coaching and training, and media management. I write blogs, press releases, messaging, and Q&A. I can track press coverage and measure sentiment.
Launches and Major Announcements – I have managed the press prominent many product launches and announcements, including the messaging and press materials for major announcements around Microsoft data centers and product launches. | |
Reactive PR and Issues Management – I have managed the media response around high-profile controversies during my career, including security breaches, privacy policies, online safety issues, and during legislative hearings and lawsuits. |
Events
I manage events from trade shows to webinars and speaking engagements. I can oversee booth design, staffing, branding, speaking, and lead generation at on-site events, as well as manage Teams, Zoom, or other live events.
Webinars – I manage webinars for clients including scripting, slide creation, editing, lead generation, metrics, and live event management. | |
Conferences – I manage trade shows, from small tabletops at regional events to big booths at large international conferences. I can oversee booth design, staffing, branding, speaking, and lead generation. |
Contact me
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